Forget jeans, this shopper lives in her Lululemons. Thank goodness they don’t sell shoes. Yet. Fitness is a major priority. Lululemon Lass runs, goes to the gym and finds time for at least one yoga class a week. She’s always the first to get the newest Nikes. Lululemon Lass is one of six consumer profiles commissioned by Francis Klaess for Formula4 Media.